2011年12月21日星期三

Global Resorts Network Is Global Resorts A Scam

Okay, so you're on the internet searching for a legitimate business opportunity and a way to make a full-time income working from home.You start checking out Global Resorts Network and you like what you see. Solidcompany. Top quality product with real value for consumers. Lucrative business opportunity with a powerful, cutting edge pay plan. Realistic 6-Figure potential in your first year. And a culture of teamwork that gives you access to top caliber coaching and mentoring if you join the right coach.Everything looks awesome. But then you come across an ad that screams: Global Resorts Network Scam!And all of a sudden you're not so sure. This is what I call "Is It A Scam?" marketing, and it's a very common tactic used by network marketers… because it works!As a marketer writing an ad or headline, your goal is tocapturepeople's attention. "Is It A Scam?" marketing is effective because, unfortunately, there's a lot of BS online, and it's a legitimate concern that needs to be addressed through research and due diligence.Here's the problem, and something you should keep an eye out for.The majority of marketers using the "Is it A Scam?" technique fail to deliver the goods. You click the link and it takes you to a site that has nothing to do with the biz op you were researching. Instead it's just another hype-fest where some fast talking Sylvester McMoneky McBean is pitching you on their latest greatest opportunity with company OMG where you can earn a gazillion dollars in your very first week without ever doing any work at all!I'm exaggerating here for fun, but you get the picture. And if you've been doing any kind of serious research you know exactly what I'm talking about.It's super annoying for the searcher, and as a marketing strategy, it is weak and ineffective. Because engaing your propsect's attention is only the first step. You then have to provide valuable content that offers real answers to the searcher's questions and real solutions to their problems.Otherwise, it's just been an exercise in futility - for both parties.Any serious entrepreneur will only be turned off by this kind of nonsense, click away from the page, and head back to their Search Engine of choice to continue their search for real facts and real answers.As a marketer, it's important to understand that, in the end of the day, it really doesn't matter how many clicks you get or how much traffic you generate... When it comes to generating leads, it's all about QUALITY over quantity.Quality leads translate into conversions. And this sort of "false advertising"isn't going to get conversions. It'll only piss people off.So if you're a marketer and you want to use the "Is It A Scam?" technique - be smart about it. Do your research. And deliver on the promise you make in your headline by offering an objective, fact-based review of the company in question.This way you're providing real value for your audience and you'll attract quality leads just by being genuine and providing valuable information.No matter what how you approach it, you need to provide VALUE.It's okay to say you think a company is a scam if you have fact based evidence to back you up. In that case, you're providing real value and potentially saving some folks a bundle of money.It's also kosher to simply list the pros and cons of a given company and conclude that while not a scam, it's still not a company you recommend. Or you could conclude that it's not a scam and you do recommend this business opportunity...Just make sure you don't go bashing a rival company or one of their leaders. Negative marketing doesn't work. It only reflects poorly on you and your business. And more often than notit will come back to bite you.It's okay to criticize, just do it in a straight forward manner. As long as you tell the truth and keep it objective, people will resonate with your message.At this juncture,if you want to mention your own opportunity, it's good marketing practice to simply show how it stacks up against the company you just reviewed. Again, just keep it real. Talk about the strengths of your opportunity and why you think people might want to join, without all the hype and "sales heavy" jargon.That way you just put it out there and let people make their own educated business decision. It's perfectly okay to do "Is It A Scam?" marketing, as long as you deliver the goods. So let me do just that. The title of this piece asks: Is Global Resorts Network A Scam?The answer is pretty simple: Global Resorts Network is not a scam. And here's the objective proofGlobal Resort is a legitimate online business where you can earn a significant income working from home in a manner that is honest watch repair tools and ethical. Global Resorts Inc is a real company with actual corporate offices, real officers, and real employees. As an affiliate with Global Resorts Network you represent a 22 year old company that offers exclusive luxury resort memberships at an 80% discount. The company itself has a track record of excellence spanning more than 2 decades, and the product has stand-alone real world value.There are numerous affiliates with Global making 6-Figure incomes. The top producers with Global earn in the high six figures. And it's not one of those "pyramid" deals where only the guys who got in on the ground floor can do well.As a brand new affiliate with Global you have a vehicle to make a lot of money - as long as you join the right team, get the proper coaching and mentorship, learn how to market effectively, apply what you learn and then turn around and teach others to do the same.At the same time, there are some Global affiliates who don't earn any money. So if you're thinking about joining Global Resorts, here are the real questions you should be asking yourself: 1)Is Global Resorts Network the right fit for you? 2)If you do join, how can you be successful? If you decide that Global Resorts is Iphone 4s Game Controller a good fit, your next step is to find a leader who will teach you how to market effectively and avoid the pitfalls so you can accelerate your learning curve, master the principles of smart marketing, and become profitable as soon as possible.

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